.today is an open extension for websites that are always current: daily news, today's offers, what's on this week and live information. It promises visitors something up to date, which makes it a lively choice for sites that change often.
We register your .today the moment you check out and place it in your PD Hosting client area, with DNS to connect it to your website. Renewal reminders come from us before the due date. Search for a name below.
Per year. Compare every extension on our domain pricing page.
What is a .today domain?
- Type
- Generic top-level domain (gTLD) without eligibility restrictions. Source
- Registry
- Identity Digital runs .today through its subsidiary Binky Moon, LLC. IANA records the first delegation, to Pearl Woods, LLC, on 19 November 2013, early in the new gTLD programme. Source
- Who may register
- Anybody may register, provided the name isn't used for the abuse the registry's acceptable use policy prohibits. Source
- Registration period
- A .today can be held for one to ten years per registration. Source
- Email confirmation
- ICANN requires the registrar to confirm the registrant's email within 15 days of registration or a contact update, suspending the name otherwise. Source
- Transfers
- Needs an authorisation code from the current registrar; completing a transfer adds a year to the term. Source
Facts checked against the registry on 9 November 2026.
Who a .today domain suits
A .today suits sites with something new to say every day or week: a local news site, a parish newsletter, a market's list of today's stalls, a café's specials board, or a tourism page about what's on in a town this weekend. It also suits daily habits and practices, such as a word-of-the-day site, a daily devotional, or a running club's training plan.
Campaigns use it for urgency, such as 'register today' or 'donate today' pages for a charity appeal.
- Local news and community bulletins
- Daily specials, offers and menus
- What's on and event guides
- Daily tips, quotes or devotionals
- Call-to-action campaign pages
Benefits of a .today domain
Promises fresh content
Visitors expect something current, which suits sites that are updated often and gives them a reason to come back.
Built for calls to action
Phrases such as donate.today or book.today read like an instruction, which works well on posters and adverts.
Established and open
In use since 2013, open to anyone and handled like any other generic domain by browsers and email services.
A .today has to stay fresh
The ending makes a promise: this site is about today. That's a strength when you keep it, and a weakness when you don't. A .today with last spring's events on the home page looks abandoned in a way a .co.uk wouldn't. Before you register, be honest about how often you'll update it.
A few ways to keep the promise without a lot of work:
- Put the changing part at the top: today's date, this week's events or the latest post, generated automatically by your website software.
- Pull in a feed you already update, such as your social media posts or an events calendar.
- Use a .today for a single campaign with a clear end date, and redirect it to your main site when the campaign finishes.
- Pair it with a short call to action, such as book.today or visit.today, rather than a long business name.
If the site won't change often, a general extension is a better home, and you can still register the .today to point at it for adverts.
.today pros and cons
Works well if
- Your site changes daily or weekly
- You run news, events or offers that people check regularly
- You want a call-to-action address for a campaign
Look elsewhere if
- Your site rarely changes: an ending such as .co.uk or .com won't look out of date
- You need a low long-term cost: .today renews at clearly more than its first year
- You want a familiar British ending for a local business: choose .co.uk or .uk
.today compared with similar extensions
| Extension | Best for | Worth knowing |
|---|---|---|
| .today | Daily news, offers and what's on | Promises up-to-date content. |
| .news | News and reporting | More specific, suits publications. |
| .live | Streams and live events | Happening right now, rather than today. |
Register your .today domain
- Search for the name you want below.
- Add it to your basket and choose how many years to register it for.
- Check out. Your domain is registered straight away and appears in your client area, ready to point at your website and email.
Every domain includes DNS management, DNS backup and restore, and free mail forwarding.
.today questions
What is a .today domain good for?
Sites that are always current: local news, daily offers, event guides, daily tips and campaign pages with a call to action. It's an open extension, so anyone can use it for any lawful site.
Will a .today look odd if I don't update my site often?
It can. The ending suggests fresh content, so out-of-date news or events stand out more than on a general domain. If updates will be rare, use a general ending for the main site and point the .today at it for adverts.
Can I use a .today just for one campaign?
Yes. Register it for a year, point it at your campaign page, and when the campaign ends either redirect it to your main website or let it lapse. If posters or leaflets with the address are still around, keep it a little longer so nobody hits a dead link.
What's the .today renewal price?
After the first year, a .today renews with PD Hosting at £41.95 a year, clearly higher than the first-year price. Premium names, which the registry prices itself, cost more.
Does a .today rank lower in search results?
No. Google treats newer generic extensions such as .today like .com, and the word 'today' in the extension gives no advantage or penalty. Freshly updated, useful content is what helps a .today site rank.
Sources: IANA .today record · Identity Digital acceptable use policy · ICANN Whois Accuracy Program Specification (2013 RAA) · Google Search Central: handling of new TLDs
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