.link is a short, open extension for anything that connects people to something else: branded short links, link-in-bio pages, referral addresses and simple redirects. It was delegated in January 2014, and there are no eligibility rules.
You'll be registering with PD Hosting, a Nominet accredited registrar whose office is in London. A .link registered with us is active as soon as you check out and appears in your client area, where you can add the DNS records your link service asks for. Search below.
Per year. Compare every extension on our domain pricing page.
What is a .link domain?
- Type
- A gTLD contracted with ICANN; not linked to any country or profession. Source
- Registry
- Nova Registry Ltd, based in Malta, which took over .link in May 2022 from its original operator. Source
- Who may register
- Registration is open. The registry's acceptable use policy governs how a .link is used, banning phishing, malware, fraud and deceptive practices, rather than who may hold one. Source
- Owner verification
- Under ICANN's WHOIS accuracy rules we email each .link owner to confirm their address after registration and after a contact change. A name still unconfirmed after 15 days is suspended until the owner responds. Source
- Transfers
- Possible with the authorisation code, though not within 60 days of the name's registration or its most recent transfer. Source
- Public lookup
- ICANN's Registration Data Policy keeps an individual .link owner's personal details out of public registration data. Source
Facts checked against the registry on 9 November 2026.
Who a .link domain suits
A .link is ideal for a business that shares a lot of links: a podcast that sends listeners to episode notes, a retailer printing short addresses on packaging, a charity running a text-message appeal, or a creator with a single page of links to their channels. Addresses like yourbrand.link/offer are short enough to read aloud and print.
It also suits link-in-bio pages, event RSVPs and referral programmes, where the address only needs to send people on to the right place.
- A branded short-link domain for social posts and print
- A link-in-bio page for a creator or shop
- Referral or affiliate links for a business's own programme
- Redirects from adverts, QR codes and packaging
Benefits of a .link domain
Says what it does
People understand a .link address will take them somewhere, which suits short links and link pages.
Brand on every link
A short-link domain of your own puts your name in every shared URL instead of a generic shortener's.
Short and versatile
Four letters after the dot leave room for a brand name and a short path, ideal for print and QR codes.
Making a .link address people are happy to click
Short links hide where they lead, and scammers know it. That is why many people hesitate before tapping an unfamiliar short address, whatever its extension. The good news for .link owners is that the extension itself has a steadier record than some of its neighbours: in Interisle Consulting Group's quarterly tables for late 2025 and early 2026, .link did not appear among the 20 extensions with the most spam or phishing domains.
The trust people place in your links still depends on you:
- Use your brand. yourbrand.link tells people who sent it; a random string doesn't.
- Keep paths readable. /spring-sale is more reassuring than /x7Gq2.
- Land on your own site. Redirect to pages on your main domain so visitors recognise where they've arrived.
- Serve the links over HTTPS, so browsers don't warn visitors before redirecting.
- Keep the domain renewed. If a short-link domain lapses, every link you've ever printed or posted stops working.
.link pros and cons
Works well if
- You share many links in posts, print or adverts
- You want your own branded short-link domain
- You need a simple link-in-bio or redirect page
- You'll redirect visitors to your main site rather than host content here
Look elsewhere if
- You need a main website for a UK business: a .co.uk or .com is clearer
- You want a call-to-action word rather than a link word: .click suits campaigns, though its abuse record is weaker
- Your page is a portfolio or profile rather than a list of links: .page fits it better
.link compared with similar extensions
| Extension | Best for | Worth knowing |
|---|---|---|
| .link | Branded short links and link pages | Not among recent top-20 abuse tables. |
| .click | Calls to action and campaigns | Punchy, but features in spam and phishing rankings. |
| .page | Portfolios and one-page sites | HTTPS enforced by every browser. |
| .me | Personal brands | Popular for profiles and personal link pages. |
Register your .link domain
- Search for the name you want below.
- Add it to your basket and choose how many years to register it for.
- Check out. Your domain is registered straight away and appears in your client area, ready to point at your website and email.
Every domain includes DNS management, DNS backup and restore, and free mail forwarding.
.link questions
Can I use a .link with a link-shortening service?
Yes, if the service supports custom domains. Add the DNS records it gives you in our DNS editor, and your short links will use your own .link address. Check that the service provides HTTPS for custom domains.
Are .link domains trusted, or flagged as spam?
.link has a better record than several similar extensions. It wasn't in Interisle's top-20 spam or phishing tables for late 2025 and early 2026. Individual links are still judged on where they lead, so keep them branded and pointing to your own site.
Does a .link affect search rankings?
Not as an extension: Google treats new gTLDs like .link in the same way as .com. Short-link domains mostly redirect, so it's the destination pages that rank, and permanent (301) redirects pass visitors on cleanly.
Is keeping a .link dearer than buying it?
Yes, a little. A .link renews at £17.95 a year with us, more than the first-year price, and we send reminders before each renewal date.
What happens to my short links if the .link expires?
They stop working. Once the domain lapses, ICANN rules require it to stop resolving, so every link using it fails. If it's deleted and later registered by someone else, they would control where those links go, so renew in good time.
Sources: IANA .link record · Nova Registry .link acceptable use policy · Interisle: spam activity by TLD, Dec 2025 to Feb 2026 · Interisle: phishing activity by TLD, Nov 2025 to Jan 2026 · ICANN Expired Registration Recovery Policy
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