.guru is an extension for people who want to be known as the expert on something, from spreadsheets to sourdough. It was among the very first new generic extensions, delegated in November 2013, and anyone can register one for up to ten years.
At PD Hosting, a London-based registrar accredited by Nominet, your .guru is registered the moment you pay, appears straight away in your client area, and comes with DNS you manage yourself. Search for your name below.
Per year. Compare every extension on our domain pricing page.
What is a .guru domain?
- Type
- A generic top-level domain (gTLD), added to the root on 6 November 2013, weeks after the first names from ICANN's new gTLD programme went live. Source
- Registry
- Binky Moon, LLC, an Identity Digital company. It was launched by Donuts through its subsidiary Pioneer Cypress. Source
- Who may register
- Open to everyone; no qualification, membership or location is required. Source
- Credential claims
- The registry's acceptable use policy bans falsely claiming a status, credential or authorisation associated with an extension, as well as phishing, fraud and spam. Source
- Owner email check
- ICANN requires us to confirm the registrant's email after registration, transfer or a change of holder. Without a confirmation inside 15 days, the domain must be suspended. Source
- Public WHOIS
- A personal registrant's contact details are redacted; anyone wanting to reach the owner is offered a web form or anonymised address. Source
Facts checked against the registry on 9 November 2026.
Who a .guru domain suits
A .guru suits individuals whose reputation is their product: a freelance Excel trainer, a Wi-Fi fixer who visits homes, a bread-baking teacher running weekend classes, or a retired mechanic sharing classic-car know-how on video. The extension does the boasting so the name itself can stay plain, such as yourname.guru or the topic you're known for.
Small firms use it in the same spirit for a help desk or knowledge base, and hobby communities use it for quiz sites, gaming guides and fan wikis where a playful tone is welcome.
- A trainer's or coach's booking site
- A tips, tutorial or video channel hub
- A consultancy run by one specialist
- A fun community or quiz site
Benefits of a .guru domain
Expertise in the address
yourtopic.guru tells visitors you know your subject before they've read a word, which suits trainers and specialists who sell their know-how.
Light-hearted and memorable
The word is informal and a little playful in English, so it sticks in people's minds better than a long, generic company name.
Topic names still free
Because the extension is niche, short subject words that went long ago in .com, such as a software package or a craft, are often still available.
Calling yourself a guru: meaning, tone and claims
In Sanskrit, guru means teacher, and in Hindu, Sikh and Buddhist traditions it refers to a revered spiritual guide; in Sikhism the word is central to the faith. In everyday British English it has drifted into an informal, often tongue-in-cheek word for an expert. Both meanings are worth keeping in mind. A cheerful gadget.guru won't trouble anyone, but a name that pairs the word with religious imagery or a sacred figure may cause genuine offence.
The second thing to watch is what the name implies. A .guru describes enthusiasm and know-how, not a qualification. The registry's acceptable use policy forbids falsely claiming a status, credential or authorisation linked to an extension, so if you work in an area where qualifications matter, such as tax, law, finance or health, say on the site exactly what you're qualified to do, and don't let a catchy name suggest more.
Finally, think about tone. A playful address can sit oddly with clients who expect formality. Many consultants keep their main site on a .co.uk and use a .guru for a tips blog, a video series or a course.
.guru pros and cons
Works well if
- You sell your own expertise as a trainer, coach or specialist
- Your brand is informal and you want an address with personality
- The topic you're known for is taken in .com
- You want a separate home for tips and tutorials beside your main site
Look elsewhere if
- You work in a regulated profession where a playful title could mislead: a .co.uk or .pro reads more formally
- Your clients are corporate buyers who expect a conventional address: a .co.uk or .com will feel safer
- You want low running costs: .guru renews for much more than a .uk
.guru compared with similar extensions
| Extension | Best for | Worth knowing |
|---|---|---|
| .guru | Experts, coaches and trainers | Informal and memorable; not a qualification. |
| .pro | Professionals who want a formal tone | Signals professional services in a plainer way. |
| .tips | Advice sites and how-to content | Puts the useful content first rather than the person. |
| .co.uk | UK consultancies with business clients | Conventional, trusted and much less to renew. |
Register your .guru domain
- Search for the name you want below.
- Add it to your basket and choose how many years to register it for.
- Check out. Your domain is registered straight away and appears in your client area, ready to point at your website and email.
Every domain includes DNS management, DNS backup and restore, and free mail forwarding.
.guru questions
Does .guru mean I'm certified in something?
No. A .guru carries no qualification and the registry checks none. Its acceptable use policy also forbids using a domain to claim a credential you don't hold, so describe your real qualifications plainly on the site.
Is .guru taken seriously by clients?
It depends on the client. Consumers and hobbyists usually find it friendly and memorable; formal buyers such as procurement teams or solicitors may prefer a conventional ending. Many specialists use both, with a .guru for teaching and a .co.uk for contracts.
Can a .guru site do well in Google?
Yes. Google gives new generic extensions such as .guru the same treatment as .com, so neither a boost nor a penalty comes from the ending. Clear tutorials and good links are what earn rankings.
What does it cost to keep a .guru after year one?
From the second year a .guru costs £62.95 a year with us. That's higher than the first year, which carries a discount, and we email you ahead of every renewal.
What if my .guru lapses by accident?
You'll usually still be able to save it. We remind you before expiry, and once a lapsed name is deleted there's a 30-day redemption grace period in which it can be restored, though a restore can cost more than a renewal.
Sources: IANA .guru delegation record · Identity Digital acceptable use policy · ICANN RAA: WHOIS Accuracy Program Specification · ICANN domain renewal and expiration FAQs
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